The most innovative solution to a complex problem is often the simplest one. But as anyone who’s devoted their time to big ideas knows, simple and easy are two very different things.
Hi, I’m Alex. I’m a Berlin-based digital product and brand identity design lead from the U.K.
For more than a decade, I’ve been helping companies find their place through idea-driven strategy, smart and simple design, and the constant pursuit of enduring visual principles.
If you’d like to define your product, brand identity, or discuss your project, I'm ready to dive in.
User & Customer Problem Definition // Product Solution Definition // User flow & Experience Design // User Interface Design // Product Prototyping // Usability Testing & Validation
Brand strategy workshop // Brand renaming // Brand audit // Logo and identity design // Brand communication guidelines // Brand copy writing