betafashion-splash

UX | UI

BETAFASHION

Working as Head of Design @ b10 | Venture Capital I supported the BETAFASHION team in launching their MVP for the fashion industry. The BETAFASHION product automates complex merchandise distribution for fashion brands. The MVP enabled merchandise managers to have every product in the right place at the right time.

UX workshop

I conducted a quick UX workshop with the team, their briefing consisted a detailed look at what technical functionality they had been working on to this point. Speed was of the essence but we kept to good design practice none the less. The steps of the workshop were:

 

 

 

1. Creating a Proto-Persona

bf-ux-workshop
BF-Proto-persona

2. Creating a User Story and Task Flow

bf-user-story-task-flow

UX/UI Design

Armed with the team's input from the UX workshop I worked with the team to design the MVP's functionality simultaneously with the UI Design. The steps in the process were:

1. Collecting User Interface inspiration

bf-UI-inspiration

2. User Interface first mockup
See the prototype

BF-UI-V1.0

2. User Interface V1.0
See the prototype

BF-UI-V1.1

3.  User Interface Transactions

BF-UI-Transactions-1
BF-UI-Transactions-2

4. User Interface Products

BF-UI-Product-1
BF-UI-Product-2

User interface components

BF-UI-Components

Website design

The initial UX workshop gave us a good basis to create the content for a marketing page to accompany the launch of the MVP. We followed a quick process from wireframe to final design.

See the prototype

BF-Website-Desktop-Wireframe
BF-V2-Website-Desktop-Exchange
BF-V2-Website-Desktop-Sticky-Exchange