UX | UI
Working as Head of Design @ b10 | Venture Capital I supported the BETAFASHION team in launching their MVP for the fashion industry. The BETAFASHION product automates complex merchandise distribution for fashion brands. The MVP enabled merchandise managers to have every product in the right place at the right time.
I conducted a UX workshop with the team, their briefing consisted of a deep dive into the AI technology they had been working on to this point. Speed was of the essence but we kept to good design practice none the less. The steps of the workshop were:
1. Creating a Proto-Persona
2. Creating a User Story and Task Flow
Armed with the team's input from the UX workshop I worked with the team to design the MVP's functionality simultaneously with the UI Design. The steps in the process were:
1. Collecting User Interface inspiration
3. User Interface Transactions
4. User Interface Products
User interface components
The initial UX workshop gave us a good basis to create the content for a marketing page to accompany the launch of the MVP. We followed a quick process from wireframe to final design.